HUDL

Hudl are leaders in the sports technology, video analysis and data world. They work with some of the biggest names in the game. However, lower down the football pyramid they are not widely recognised - and that is a direction they were looking to move into.

I was brought in to provide art direction, tone of voice and a brand update so they could feel at home when talking to real football people lower down the levels - moving away from their more corporate branding for their core brand. Changing room talk rather than boardroom.

The outcome was a new grittier brand style with hints to data and performance with a tone of voice which was more suited to the level they were targeting in the UK lower down the football pyramid. Real Football, Real Coaches. Real Insights.