Richard Horsted is a Graphic Designer and Creative working in sports
Work featured by: FourFourTwo, The Guardian, The Telegraph, The Drum Awards, The Blizzard, Fulham FC, Sports Illustrated, These Football Times, BBC, TalkSport
Owner: The Goal Hanger & Half Time Orange
I work across sport and football, helping bring ideas to life, from initial ideas through to final artwork. Whether that starts with a rough brief, a big campaign idea, or just a conversation, I shape it into strong, considered design that works in the real world.
I’m big on clean concepts, bold visuals and design that actually connects with fans. From brand identities to digital content, everything I produce is built with purpose and attention to detail.
I also collaborate with a trusted network of top creatives across motion, photography, content and production. So when you hire me on a project and it needs to scale you get the flexibility and thinking of a studio setup, but with the directness and focus of working with one designer.
If you’ve got a brief, or idea that needs a creative push, let’s chat and make it happen.
Services
Branding
Logo design, brand guidelines, website design, creation of brand assets, one-off campaigns and more. You might be looking for a complete brand refresh, a new look for your socials or a new logo design. I always look to understand the brand and its DNA and then reflect this in what we create, whether it is a global brand or a fresh start-up.
Need a brand created or refreshed? get in touch
Infographics & Data Design
Designing data with purpose to communicate your message. A large section of my work is data-led working with the likes of LiveScore, FotMob , Football For Future on their data design or through my own work with The Goal Hanger.
If you've got a data-led project then get in touch
Web Design
Website design and build for start-ups and mid-sized agencies.
I've worked with some of the best agencies in the sports world to create both their branding and websites. Head over to SoapBox, MatchFit or WeAre90 for examples. I also work with startups so if you just need something simple as a shop window... I don't take the p*ss with prices and happy to discuss options for your budget.
Need a new website or an online refresh? get in touch
Print & Production for campaigns & events
I bring a practical product design background to projects and can assist when the unconventional is needed on a brief. Whether designing and producing Topps 7ft Life-Sized sticker packets, A 3D book for LiveScore or 1000s of ribbons for the Adobe Women's FA Cup. I bring ideas to life. Of course this also works for the conventional so if you need a trade show stall decked out then just say...
Need items designed and produced for a campaign or event? get in touch
Pitch Decks & Mock-ups
That big idea will only jump off the page if it is designed in the right way. It's simple... top-end ideas need top-end presentation design. I work with various agencies within sport on their deck designs whether you just need a smart layout or mock-ups of your ideas to present to clients.
Got a big pitch coming up? get in touch
Ideas & Concepts
I get involved throughout the brief stage and providing ideas and concepts to answer that extra tricky brief. Working on campaigns for The FA, Gloucester Rugby, LiveScore and various agencies.
Need a creative boost on a brief? get in touch
Why Football?
More than just a fan of the game, here is why I choose to work in football:
1) The impact football has on people's day-to-day lives
Football, and sport in general, provides a framework for community. Whether that's the weekly 5-aside, meeting up for the game or the conversations started which lead elsewhere. Football is not just a lofty concept elite athletes play on TV. It’s real, and it impacts lives daily, in an important way.
I'm interested in projects which aim to increase the participation and involvement in sport. Whether as a player or fan. Get in touch if you are working on anything in this area.
2) The cultural phenomenon of our time
Football is an important cultural phenomenon, influencing politics and playing a crucial role in society. It holds up a mirror to the world we live in (good and bad), and has levels of influence more comparable to a religion than a sport.
I aim to use football as a vehicle to influence audiences and promote "Football for Good" projects. If you're working on something which falls into this category then let's chat.
Areas of interest
• Projects which aim to increase the participation and involvement in sport.
• Does the project have a net positive impact on society? {Football For Good}
• Can we make some cool sh*t which creates legacy and is picked up in media.
• Does the campaign or project tell a story worth telling.
Client Reviews
Richard exceeded our expectations and the work received much adulation from both our internal teams and external partners. Outstanding piece of work that stood out creatively and embodied LiveScore as a brand.
Highly recommend Richard's high quality design work and original thinking. Creative and professional, we have worked with him across a number of high profile projects and he always delivers.
Consistently creative and hits the brief every time, Richard's work is always top quality. I highly recommend his work.
Experience
Freelance Sports Designer
Branding & Data Design
Agency clients: SoapBox, MatchFit, WeAre90, The Space Between
Brands: FotMob, LiveScore, Football For Future, The FA, Topps
2021 – Present
The Goal Hanger
Owner
SPORT + DATA + ART
thegoalhanger.co.uk
2018 – Present
Sticky
Graphic Designer
Brands: Meta, Asics, Lloyds Banking Group, Nestle, HSBC, Sainsbury's, Compare the Market, Tempur, Cancer Research
Sticky.co.uk
2019 – 2021
The Press Association
Data Designer
Data designer at the UK’s national news agency, primarily focused on sports.
Brands: The Daily Express, The Daily Mail, The Sun, SunBets, BWIN, BetStars
2017 – 2019
Marussia Beverages
Designer & Brand Manager
Brands: Aviation Gin, Akashi-Tai, Death's Door Gin, Briottet, Evan Williams Bourbon
marussiabeverages.co.uk
2013 – 2017
Blazinstar Experiential
Designer
Part of the creative team at Blazinstar, a pioneer in the experiential marketing field.
Brands: Lovefilm, Viktor & Rolf, Microsoft, Casio, Nike
2012 – 2013